Giving to others can be a reward.

  • If you would like to find out more about the role rewards play in IMPACT Goals, then you can join a workshop

Last week I wrote about how rewards can motivate you in completing steps towards your IMPACT Goals.

It’s been long known that giving is good.

From world religions to world leadership, giving has been recognized as an important act. Churchill said, “We make a living by what we get, but we make a life by what we give.”

But that’s about altruism rather than how you feel about it, and whilst that might be aspirational, it may not be motivational.

Happily, there is empirical research into the pleasure that we get from giving.

A key paper by Prof. Liz Dunn, Assoc. Prof. Lara Aknin and Prof. Michael Norton published in Science found that spending money on others makes us feel happier.

Norton presented a TEDTalk on How to buy happiness to help people understand the benefits of pro-social behaviour.

Dunn and Norton have also published a book, Happy Money: The Science of Happier Spending, to raise awareness, which you can find here.

You can reap a double benefit by giving to others: you are motivating yourself by helping them.

This knowledge can be used when setting rewards that help you complete steps towards your IMPACT Goals.

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