I touched on how values motivate us and why they are important in goal setting in my blog last week. Let me give you a simple example.

Say I set a goal to earn $10,000 more within a year. Is this goal SMART?

  • Is it Specific? Yes, you know exactly what you want to achieve.
  • Is it Measurable? Yes, you know the amount that you want to achieve.
  • Is it Achievable? Quite possibly.
  • Is it Realistic? I think so, if you put in the time and effort.
  • Is it Timebound? Yes, you know when you want to achieve it by.

Do you feel motivated to go out and pursue this goal?

If money is your primary value, you probably do. But I find it a dry goal. It does not motivate me, because I do not know why I would pursue it in and of itself. The problem is that if I do not feel motivated, then when the going gets tough, I am likely to stop pursuing it.

Let us try another goal: I want to continue improve my relationship with my life partner. Is this goal SMART?

  • Is it Specific? No, it is too vague.
  • Is it Measurable? Not in its current form.
  • Is it Achievable? Quite possibly.
  • Is it Realistic? That depends on your relationship!
  • Is it Timebound? Not as it currently stands.

Do I feel motivated to pursue this goal? Hell yeah! Who would not want a better, stronger, deeper relationship with their other half?

So, we have two goals here: one that is SMART but not motivating, and the other that is not SMART and is motivating. The question is how we can close the gap and set goals that combine the two: goals that are SMART and motivating. In other words, how can we set goals that have real IMPACT.

To close the gap, join the next IMPACT Goal workshop.

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