In the IMPACT Goal-setting methodology, rewards are one of the Gateways to your aspirations.

The purpose of a reward is to motivate yourself.

We are all motivated in different ways, so acknowledging what motivates you helps you to progress.

Some people like to be pulled towards their goals by something their desire – a carrot.

Others need pushing away from something to motivate themselves towards their goal – a stick.

Don’t be afraid of the stick: use whatever you need to propel you towards your goal.

In Thinking, Fast and Slow, Daniel Kahneman describes how you are more likely to act out of fear than the opportunity to gain something.

Industries like insurance use this to their advantage.

You can insure the most banal things to ease your fears.

Take your mobile phone for example.

Or a pet.

It would be far better to save the money for when you need it, than waste it on this kind of  insurance.

You might find it easier to dream up rewards that you want than things that you are repelled by.

If you can think of things that you actively want to move away from, you can use these sticks as a powerful motivator to make progress towards your goals.

Pain and discomfort are normal if you want to be successful, because it sorts the wheat from the chaff.

As Roger Bannister, the first person to break the four-minute mile, said “the person who can go further once the effort gets painful is the person who will win.”

If you would like help working out whether you should be running to rewards, join the next IMPACT Goal course.

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